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List Building - Product Launch - Funnel Follow Along

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  • List Building - Product Launch - Funnel Follow Along

    Hi Product Squad!

    I'm working on building a list in a niche ie. survival pushing physical products. Right now I'm getting leads for $1 without optimization. I haven't tested too much here, but I haven't set up my auto responder yet and am researching competitors. Can anyone recommend me lists to study or any tips to design my newsletter?

    I'm trying to build a high LTV funnel. The main product that I am trying to push is makes about ~ $15-$40 profit. It has a lot of accessories and opportunities to upsell for like a ~$10 profit. It is a niche with really passionate people. What metrics should I look for open rate/ unsubscribe/ email CTRs? I am trying to improve the LTV and eventually sell ebooks.