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How to Find Killer Ecommerce Products to Build Sales Funnels Around?

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  • How to Find Killer Ecommerce Products to Build Sales Funnels Around?

    I have some ideas but want to start this as a topic. There's all kinds of tools from amazon best seller lists, drop shipping best seller lists, etc.

    How do you guys decide what to test in your funnels?

    A few items I consider...
    • Patented?
    • Light weight
    • Wide demographic demand
    • Low cost to manufacture
    • High perceived value
    • Differentiated in some way
    • Approved on all traffic sources
    • Approved to ship in the mail
    Curious to see everyones ideas
    Jason Akatiff, CEO - A4D Performance | Follow Me on Twitter | Read my Blog
    >> A4D - CPA Network, 8 years in business, never missed a payment. Sign Up Here! | NEW Skype: live:jasona_33 <<<

  • #2
    browsing around aliexpress and spying on traffic sources is what we've mainly done so far. another item to consider is number of relevant upsells. eCommercefuel.com had a pretty good ebook called "A Guide to Market Research, Suppliers & Niche Analysis" where they had a bunch of criteria you should look at when choosing your products. excerpt from their ebook:

    I recommend assigning a score for each category. I’ve added an asterisk (*) to indicate criteria I believe are especially important and that you may want to weight more heavily in your decision.


    Niche Attributes
    Potential to Add Value*
    Quality of Customers
    $100-$200 Price Point
    Number of Accessories*
    Product Turnover*
    Quality of Manufacturers*
    Product Size
    Hard to Find Locally*
    Disposable or Consumable

    Supplier Attributes
    Investment in Technology
    Quality of Sales Reps*
    Shipping Flexibility*
    Accept Credit Cards
    Reasonable Fees
    Number of Suppliers*

    Market Demand
    Primary Keyword Volume
    Long-Tail Variations*
    Compete.com Traffic
    “Napkin” Profit Analysis*
    Activity in eBay Category

    Competition Analysis
    Quality of Top Sites*
    Incoming Links*
    PageRank*
    Amazon’s Strength*

    Comment


    • #3
      • High perceived value <<< this is a good one; how to validate if a market thinks of something as high value or not?

      Comment


      • #4
        could dig around niche forums and sites, quora etc. to get insider insights on whats high perceived value

        Comment


        • #5
          I like small items that perish and are cheap. I actually prefer cheap items over expensive ones because there is less customer facing issue.

          A great example is something like cotton buds. The customer uses them and throws them away, they are not re-used forcing the customer to buy more of them... and because they are cheap you never get complaints or refund requests.

          Yeah low ROI per sale but with a product like this you get a lot of return customers. If you are selling on ebay it is a quick way to get good feedback quickly too. £1000 made from 1000 products vs £1000 made from 10 products gives you a lot more feedback and then you can sell other things leveraging that feedback. I have 100% feedback on Amazon marketplace for example which is next to impossible to obtain and that is over a 7 year period.

          Also if you are using paid traffic you probably know this already but you have to spend x times the product value to get data, if that value is low then you have to spend less!

          FTR I don't sell cotton buds but it is a great example. Find something like that, source it on aliexpress, set up shopify, sell it, lob some paid traffic at it, see if it converts and if the ROI is enough for the hassle, source it in bulk on alibaba. Mostly the same sellers on aliexpress.

          Comment


          • #6
            Originally posted by iAmAttila View Post
            • High perceived value <<< this is a good one; how to validate if a market thinks of something as high value or not?
            Get some, sell them, even if they aren't labelled as your brand, see how well they sell at different price points. Aliexpress.com!

            Comment


            • #7
              We usually start with a market that we know or that we see something being sold in and want to take part in.

              Some of the things I consider:

              Competitive landscape and can we compete?
              Branded vs Un-Branded Products
              Can we whitelabel it?
              Minimum order qty's - need to be reasonable
              Where it's sourced? US or offshore
              Shipping times from mfg & cost
              Possible margins (and gross dollars - big margins don't matter if the $ are still small)
              Minimum Advertised Prices
              Possible upsells
              Is it related to something else we sell or have sold? (competitive advantage with data, lists, etc)
              Is it a growing market, can we ride a wave?
              How can we ship and can we ship inexpensively
              Can we use 3rd party fulfillment reasonably?
              Is the item sold on Amazon at a low price?
              Are there multiple sizes of the item? - I don't like sized items.
              Risk - ie: ingestibles

              Ideas are everywhere, it's execution that's in short supply.

              Comment


              • #8
                These guys have some great products. May test building a funnel around some of them.

                https://www.touchofmodern.com/sales
                Jason Akatiff, CEO - A4D Performance | Follow Me on Twitter | Read my Blog
                >> A4D - CPA Network, 8 years in business, never missed a payment. Sign Up Here! | NEW Skype: live:jasona_33 <<<

                Comment


                • #9
                  Touchofmodern.com has been my spy site for products. They resource well. I've sourced items that I've found there from Globalsources.com (I stay away from scammy Alibaba)

                  Small items make great tripwires into my funnels.

                  If you want quality manufacturers in Shenzhen, you'll want to peak at global sources. You get all manufacturers there. No dealing with the middleman trading companies like you get in Alibaba.

                  Then again, we are all affiliates and thus middleman to some extent.


                  Sent from my iPhone using Tapatalk

                  Comment


                  • #10
                    anyone here doing the free plus shipping model as well? oh and another good place for finding suppliers - https://www.worldwidebrands.com
                    Last edited by dmitri; 03-23-2016, 07:53 AM.

                    Comment


                    • #11
                      Was poking around on the Global Sources site. Thought I'd drop some things I thought were cool ideas. Unfortunately ideas are just that. Curious what you guys think of these and if anyone takes one and does a follow along with one of these and click funnels that would be sweet.

                      GPS Car Tracker
                      http://www.globalsources.com/gsol/I/...htm#1136844163

                      Spy Pen Camera
                      http://www.globalsources.com/gsol/I/...htm#1126005548

                      Spy Watch
                      http://www.globalsources.com/gsol/I/...htm#1132505442

                      Spy Glasses
                      http://www.globalsources.com/gsol/I/...htm#1137896331

                      Iphone anit-spy cover
                      http://www.globalsources.com/gsol/I/...htm#1108570997

                      Mobile Solar Panel Charger
                      http://www.globalsources.com/gsol/I/...htm#1137248819

                      Lipstick battery chargers
                      http://www.globalsources.com/gsol/I/...htm#1127698769

                      Retractable cable (could bundle with charger)
                      http://www.globalsources.com/gsol/I/...1125870933.htm

                      RFID Blocking Card
                      http://www.alibaba.com/product-detai...838.0.0.7KN4Ld

                      Smartphone flash
                      http://www.globalsources.com/gsol/I/...htm#1129894525

                      Laser projection keyboard
                      http://www.globalsources.com/gsol/I/...htm#1108206192

                      Portable smartphone projector
                      http://www.globalsources.com/gsol/I/...htm#1129621082

                      Jason Akatiff, CEO - A4D Performance | Follow Me on Twitter | Read my Blog
                      >> A4D - CPA Network, 8 years in business, never missed a payment. Sign Up Here! | NEW Skype: live:jasona_33 <<<

                      Comment


                      • #12
                        Touch of Modern and World Wide brands are great, thanks for sharing those. There are also a ton of agents out there that can help you find the right product and the right price. I've not tried using them in sourcing but have consulted on import issues and it worked out. Another question I'd ask is who has gone to Canton or one of the trade fairs and was it worth the time? I've thought about it and been invited but never went. Did you go with a group/tour or just go try to sort it out?
                        I like small items that perish and are cheap. I actually prefer cheap items over expensive ones because there is less customer facing issue.

                        A great example is something like cotton buds. The customer uses them and throws them away, they are not re-used forcing the customer to buy more of them... and because they are cheap you never get complaints or refund requests.

                        Yeah low ROI per sale but with a product like this you get a lot of return customers. If you are selling on ebay it is a quick way to get good feedback quickly too. £1000 made from 1000 products vs £1000 made from 10 products gives you a lot more feedback and then you can sell other things leveraging that feedback. I have 100% feedback on Amazon marketplace for example which is next to impossible to obtain and that is over a 7 year period.

                        Also if you are using paid traffic you probably know this already but you have to spend x times the product value to get data, if that value is low then you have to spend less!
                        I've typically stayed away from low cost items just because it seemed like it was tough to justify but I get where you are coming from, worth considering for sure.
                        Ideas are everywhere, it's execution that's in short supply.

                        Comment


                        • #13
                          Another one I keep seeing.

                          http://outdoorextremist.com/products...elite-headlamp


                          Sent from my iPhone using Tapatalk
                          Jason Akatiff, CEO - A4D Performance | Follow Me on Twitter | Read my Blog
                          >> A4D - CPA Network, 8 years in business, never missed a payment. Sign Up Here! | NEW Skype: live:jasona_33 <<<

                          Comment


                          • #14
                            Originally posted by smaxor View Post
                            Was poking around on the Global Sources site. Thought I'd drop some things I thought were cool ideas. Unfortunately ideas are just that. Curious what you guys think of these and if anyone takes one and does a follow along with one of these and click funnels that would be sweet.

                            ...

                            Spy Pen Camera
                            http://www.globalsources.com/gsol/I/...htm#1126005548

                            Spy Watch
                            http://www.globalsources.com/gsol/I/...htm#1132505442

                            Spy Glasses
                            http://www.globalsources.com/gsol/I/...htm#1137896331

                            ...
                            We used to sell plenty of these spy gadgets, but stopped selling them one year ago.

                            Quality of these china gadgets mostly sucks.

                            Just too much hassle with customer complaints and returns when trying to operate a legit ecommerce store in Europe.

                            Damn, we're still ranking with the category page on the first page in Google in our country with the main keyword.
                            Maybe should find some decent spy gadgets which work well.

                            Comment


                            • #15
                              New flow for this product I'm seeing.

                              http://pioneerhunting.com/products/w...89b8bd378b4600

                              Solar phone charger is cool as well.
                              http://pioneerhunting.com/products/h...-phone-charger

                              Jason Akatiff, CEO - A4D Performance | Follow Me on Twitter | Read my Blog
                              >> A4D - CPA Network, 8 years in business, never missed a payment. Sign Up Here! | NEW Skype: live:jasona_33 <<<

                              Comment

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